APIO, INC.
Apio's web system serves to transcend Apio's brand to the web as that of a fresh, innovative industry leader. Content and information architecture were designed to cater to all constituents; consumer and wholesale. Product photography was closely art directed in order to convey the fresh, natural goodness the EatSmartĀ® consumer has grown to know and identify with.
Winner: Baltimore Advertising Association - Addy Award of Excellence Citation
About Apio
Founded in 1979 and headquartered in Guadalupe, California, Apio markets a nationally distributed, full line of whole vegetables, fresh-cut vegetables and bananas, under the Eat SmartĀ® brand. Since 1996, Apio has marketed a complete line of fresh cut vegetable products using its proprietary Intelimer specialty packaging. Intelimer provides the ideal atmosphere within the package to extend shelf life and preserve the freshness of the produce. This also allows the company to distribute its products without ice. In addition to fresh cut bagged vegetables, Apio has a full line of fresh cut vegetable party trays packaged with Intelimer specialty packaging.
