..IDENTITY

..PRINT

..INTERACTIVE

..APPLICATION

AIRPLUS INTERNATIONAL

APIO, INC.

BLUE POINT PROPERTIES

COLLABORATIVE SOLUTIONS

CORPORATE COVERAGE

CLINICAL REFERENCE LAB

CRITICAL CONNECTION

DECIPHERA

FINBACK670

GARRISON & SISSON

HASA - VIBE '06

HASA - VIBE '07

HARMS & ASSOCIATES

HIGH ROAD SCHOOL

LIVINGSTON ASSOCIATES

PORRO ASSOCIATES

STRUDWICK

U.A.T.P.

Inspired by a contemporary yet classic version of a champagne label, this event identity was created to brand and promote AirPlus' after party at the National Business Travel Association's annual convention in Boston, MA. The script-based type gives the feeling that this a signature event, much like the type would appear on a private label or short run champagne delicacy. The use of the tall san-serif capital letters create an open and classy feeling while at the same time exuding stature. The inclusion of location and date create an attractive informational line that serves to sell the signature and vintage of the event, which was held at the famed State Room in Boston, MA.

About AirPlus International
AirPlus International is a leading provider of business travel management solutions for corporations around the globe. With 650 employees throughout the world, AirPlus makes the management of business travel easier for 32,000 companies worldwide. 250 of the top 500 companies in Western Europe rely on AirPlus for significant cost savings in corporate travel through AirPlus' proprietary business travel planning, paying and canalization services.